Its use is now more entrenched than ever.' In 2018, music critic Simon Reynolds observed that Auto-Tune had 'revolutionized popular music', calling its use for effects 'the fad that just wouldn't fade. The 1998 Cher song ' Believe' popularized the technique of using Auto-Tune to distort vocals, which became known as the ' Cher effect'. Īuto-Tune was originally intended to disguise or correct off-key inaccuracies, allowing vocal tracks to be perfectly tuned despite originally being slightly off-pitch. Auto-Tune uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances.
Auto-Tune (or autotune) is an audio processor introduced in 1997 by and registered trademark of Antares Audio Technologies.
